project home
In September of 2022, I co-founded a non-profit brand called Project Home. Our work aims to shine a light on the challenges children face living in sub-divided housing. To do this, we offered our support by funding desk lamps for 164 children in partnership with the local organization Caritas.
Brand Image.
Art Direction.
Marketing.
Between Wednesday (March 15, 2023) and Friday (March 17, 2023) we sold out of a limited drop consisting of 30 hoodies and 50 sweaters, all inspired by the imagination of children under the Caritas Healthy Neighborhood Kitchen Project.
With the help of an enthusiastic school community, we generated over $20,000 HKD in revenue... to fund all 164 desk lamps. What's more? An anonymous donor was incredibly kind to provide an extra $10,000 HKD, to support even more clothing sales.
