project home
In September of 2022, I co-founded a non-profit brand called Project Home. Our work aims to shine a light on the challenges children face living in sub-divided housing. To do this, we offered our support by funding desk lamps for 164 children in partnership with the local organization Caritas.
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Brand Image.
Art Direction.
Marketing.
Between Wednesday (March 15, 2023) and Friday (March 17, 2023) we sold out of a limited drop consisting of 30 hoodies and 50 sweaters, all inspired by the imagination of children under the Caritas Healthy Neighborhood Kitchen Project.​
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With the help of an enthusiastic school community, we generated over $20,000 HKD in revenue... to fund all 164 desk lamps. What's more? An anonymous donor was incredibly kind to provide an extra $10,000 HKD, to support even more clothing sales.
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